Moxie All VIP services, side by side
15 services are available at VIP. Pick a field below to compare the same detail across every service.
Full evergreen ad + event engine on proven playbooks for Growth/Silver; Gold+ adds personalization, with strategic customization available by EOQ in collaboration with Performance Marketing.
PROVEN PATH • Meta Budget Selection $20/day | $600/month $27/day | $800/month $34/day | $1,000/month $50/day | $1,500/month $100/day | $3,000/month • Preset Unit Limits No Limit, 20, 50, 75, or 150 units
STANDARD THEME - EVENT AD CAMPAIGN • Meta Budget: $300 | Lifetime Spend $400 | Lifetime Spend $500 | Lifetime Spend • Must select from the templated event themed creative
FACIAL REJUVENATION • Meta Budget: $34/day | $1,000/month $50/day | $1,500/month $67/day | $2,000/month $100/day | $3,000/month • Campaign Offers: Choose 3–4 offers to include: Tox Injections: $50 off 50+ units HA Filler: $100 off 1 or $250 off 2+ Sculptra/Radiesse: $200 off, 2-vial minimum Laser: $300 off a package of 3 Microneedling: $300 off a package of 3 RF Microneedling: $300 off a package of 3 Other • Consultation Type: Free (Recommended) Free with Same-Day Treatment Paid • Ad Headline: Must follow this format: “Save up to $XXX on ___, ___, and ___.” • Booking Link: Must link to the Appointment Page and match the selected offer. • Creative Assets: Provide: 4+ before-and-after photos for each service offered 4+ photos/videos of the provider with a patient or performing a procedure
CUSTOM CAMPAIGN • Meta Budget: $34/day | $1,000/month $50/day | $1,500/month $67/day | $2,000/month $100/day | $3,000/month • Business Objective: Custom campaigns do not use preset offers. Instead, describe the business goal, such as building a new injector’s patient base or driving bookings for a new device. Moxie will use this goal to test different offers and messaging. • Consultation Type: Free (Recommended) Free with Same-Day Treatment Paid • Booking Link: Must link to the Appointment Page. Use a flexible name tied to the provider or device, such as “Consultation with Grace” • Creative Assets: 4+ before-and-after photos per service 4+ photos/videos of the provider with a patient or performing a procedure Monthly: 2 new before-and-after photos and 2 new provider/patient photos or videos • Campaign Subjects (Optional): If featuring a specific provider, include their full name, title, Instagram link, and headshot. If not provided, Moxie will use existing information and headshots on file.
CUSTOM EVENT AD CAMPAIGN • Meta Budget: $300 | Lifetime Spend $400 | Lifetime Spend $500 | Lifetime Spend
PROVEN PATH • Meta Budget Selection $20/day | $600/month $27/day | $800/month $34/day | $1,000/month $50/day | $1,500/month $100/day | $3,000/month • Preset Unit Limits No Limit, 20, 50, 75, or 150 units
FACIAL REJUVENATION • Meta Budget: $34/day | $1,000/month $50/day | $1,500/month $67/day | $2,000/month $100/day | $3,000/month • Campaign Offers: Choose 3–4 offers to include: Tox Injections: $50 off 50+ units HA Filler: $100 off 1 or $250 off 2+ Sculptra/Radiesse: $200 off, 2-vial minimum Laser: $300 off a package of 3 Microneedling: $300 off a package of 3 RF Microneedling: $300 off a package of 3 Other • Consultation Type: Free (Recommended) Free with Same-Day Treatment Paid • Ad Headline: Must follow this format: “Save up to $XXX on ___, ___, and ___.” • Booking Link: Must link to the Appointment Page and match the selected offer. • Creative Assets: Provide: 4+ before-and-after photos for each service offered 4+ photos/videos of the provider with a patient or performing a procedure
H2 2026 pilot expanding paid media beyond Meta Ads — Tox & filler campaigns only, for a select cohort of Gold-tier-and-above providers. Not a standard tier inclusion yet; confirm eligibility with Jenn Peterson before quoting any provider. (Marketing's internal standups reference this as a roadmap item: "Google Ads — Pilot underway, expanding paid media beyond Meta.")
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One-time SEO audit + GBP setup for Growth/Silver, self-managed after; Gold adds one-time comprehensive setup with light ongoing support; Diamond (old Enterprise) gets full ongoing management.
• Google Business Profile: One-time GBP optimization, including services, categories, descriptions, booking links, and other core profile elements • Local SEO: Citations and NAP (name, address, phone) consistency health check with recommendations; build/fix execution is not included • Website SEO: Baseline SEO audit and foundational optimization, including title tags, meta descriptions, H1/H2 structure, alt text, file naming, internal linking for service and location pages, and basic schema where applicable • Search Setup: Google Search Console setup and sitemap submission Ongoing Management: Ongoing SEO, website, GBP, and citation management is not included
Full templated Squarespace build for every tier at launch; Growth/Silver self-manage after with one consolidated revision round; Gold+ add ongoing support, more revisions, and (Diamond) multi-round bespoke builds.
VIP is a CEO-assigned designation, not a revenue-based tier — a VIP account automatically receives Diamond-level service regardless of its revenue band. Same as Diamond (currently mirrored with Platinum, pending future differentiation).
Growth/Silver get a guided, self-serve playbook experience; Gold+ get custom event builds with direct strategist access; Diamond adds regular planning meetings and priority response.
VIP is a CEO-assigned designation, not a revenue-based tier — a VIP account automatically receives Diamond-level service regardless of its revenue band. Custom event with regular planning meetings (e.g., with Kiera). Fully custom creative. Custom Meta ads + strategy consultation. Direct access to Event Strategist. Custom funnel automations. Multiple feedback rounds + priority response. Can request non-standard event types.
Strongest 'Healthy' service in the set — least tier-differentiation risk. SMS-only templatized sequences for all tiers today; Gold+ adds custom-campaign support.
VIP is a CEO-assigned designation, not a revenue-based tier — a VIP account automatically receives Diamond-level service regardless of its revenue band. Same as Diamond (Enterprise 4-bucket model, STN/LTN customization — see Diamond column).
Least tier-differentiated service today — standardized quarterly campaigns across every tier. Ideal state adds monthly cadence and ad hoc/custom options.
VIP is a CEO-assigned designation, not a revenue-based tier — a VIP account automatically receives Diamond-level service regardless of its revenue band. Same as Gold (standardized across all tiers currently).
🔴 Highest-risk Marketing-owned service org-wide. A designated virtual Front Desk Representative (FDR) focused on 1.) converting Meta Leads via the Moxie Lead Portal, 2.) responding to SMS campaign messages from existing, lapsed, and new Leads via Moxie Lead Portal (Winback, BTS, BFCM) and 3.) answering inbound calls/texts from the business line. Top prioritization score in the CG Services doc. Service evolution expected with the integration of Maia.
VIP is a CEO-assigned designation, not a revenue-based tier — a VIP account automatically receives Diamond-level service regardless of its revenue band. Same gap as Diamond — currently not available to $100K+ accounts.
Not yet scoped. Envisioned as content strategy (templates, shot lists, calendar); engagement management TBD.
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Not yet scoped. Envisioned as Moxie-managed outreach/briefing/contracting for existing influencers/creators who visit the practice.
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Not yet scoped. Envisioned as creative development, deployment, and reporting.
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Least-defined service in the set — not yet scoped at all.
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Not offered at Growth/Silver/Gold today. Limited branding support at Platinum on request; Q3 2026 'Do With You' Social Content Creation pilot at Platinum — the only service where the current-state pilot sits at Platinum rather than Diamond/Gold.
VIP is a CEO-assigned designation, not a revenue-based tier — a VIP account automatically receives Diamond-level service regardless of its revenue band. Same as Platinum pilot (not yet differentiated).
Serves as the dedicated strategic marketing partner to practices — delivering high-touch integrated marketing to strategic accounts, starting in the sales process when necessary, and supporting lower-tier practices that need deeper marketing support. (Per the ‘Practice Marketing’ slide.)
Enterprise Strategic Marketing Advisory — dedicated strategic marketing partner delivering high-touch integrated marketing to strategic accounts, starting in the sales process when necessary. Not yet scoped in detail (cadence, SLA, prerequisites).