MS-02 · Paid Media

Paid Media — Google Ads (Pilot)

H2 2026 pilot expanding paid media beyond Meta Ads — Tox & filler campaigns only, for a select cohort of Gold-tier-and-above providers. Not a standard tier inclusion yet; confirm eligibility with Jenn Peterson before quoting any provider. (Marketing's internal standups reference this as a roadmap item: "Google Ads — Pilot underway, expanding paid media beyond Meta.")

Growth Silver Gold Platinum Diamond VIP

Owner · Jenn PetersonPilotIncluded

Compare every tier

Offering	Growth	Silver	Gold	Platinum	Diamond	VIP
Not Offered Not Offered	—	Not available	Not available	Not available	Not available	Not available
Not Offered Not Offered	Not available	—	Not available	Not available	Not available	Not available
Google Ads: Tox Filler Pilot	Not available	Not available	Pilot (H2 2026) — select cohort of Gold-tier-and-above providers only, not generally available. Tox & filler campaigns only. Target 3x New Patient ROI (starting point).	Not available	Not available	Not available
Not Offered Not Offered	Not available	Not available	Not available	—	Not available	Not available
Not Offered Not Offered	Not available	Not available	Not available	Not available	—	Not available
Not Offered Not Offered	Not available	Not available	Not available	Not available	Not available	—

Not Offered

Tiers: Growth

Notes / Open Items

Google Ads is currently a pilot only (see Pilots tab) — not a standalone, generally-available service yet. Reporting is manual today, which caps how many providers can be onboarded to the cohort. Flag for Johanna/Jenn: confirm eventual rollout tiers and timeline before promoting beyond the Gold+ pilot.

Not Offered

Tiers: Silver

Google Ads: Tox Filler

Pilot

Tiers: Gold

Eligibility Requirements

Ad spend minimum $1,000/mo. Provider must be selected into the pilot cohort by Jenn Peterson's team.

Prerequisites / Dependencies

Access to Google Ads account

What Is Included

Pilot (H2 2026) — select cohort of Gold-tier-and-above providers only, not generally available. Tox & filler campaigns only. Target 3x New Patient ROI (starting point).

What Is Not Included

Only supported campaigns are Tox and Filler

Provider Responsibilities

Legit Script

Moxie Responsibilities

Campaign Setup Campaign Optimization

Reporting / Business Review Expectations

1x/month. (Reporting is manual today, which is the current cap on cohort size.)

How Service Is Requested / Activated

Not yet scoped — no standard request form; PSM coordinates directly with Jenn Peterson to confirm pilot eligibility before quoting a provider.

Communication with Provider

Jenn Peterson — confirm eligibility before quoting to a provider. No self-serve request path yet; this is a manually managed pilot cohort.

Primary KPIs

TBD

Escalation Path

TBD

Expected Outcome

Target 3x New Patient ROI (starting point).

Known Capacity Constraints

Pilot (H2 2026) — select cohort of Gold-tier-and-above providers only, not generally available.

Notes / Open Items

TBD

Not Offered

Tiers: Platinum

Not Offered

Tiers: Diamond

Not Offered

Tiers: VIP

Service-level details

Primary Objective / Outcome

Target 3x New Patient ROI (starting point).

Primary Team / Role Responsible

Jenn Peterson

Supporting Teams

TBD

Estimated Effort / Time

TBD

Automation Opportunities

TBD

Primary Workflow / System

TBD

SOP

TBD

Help Desk Article

TBD

Provider-Facing Resource

TBD

Internal Training

TBD

Relevant Forms

TBD