Search — SEO (GBP, Local & GEO)

• Provider must grant Moxie Full Manager access to a fully verified Google Business Profile (GBP) • Provider must confirm the services to be listed on their GBP • During intake, Provider must identify up to 3 flagship services and 2–4 target neighborhoods for optimization

Full Manager access to the provider's GBP + a fully-verified GBP required before optimization work begins.

• NAP (name, address, phone) verification during onboarding • One-time SEO audit and foundational website optimization, including title tags, meta descriptions, alt text, H1–H3 structure, and layout/spacing improvements • One-time Google Business Profile (GBP) optimization, including photos, FAQs, UTM tracking, descriptions, services, posts, Q&A, service areas, booking links, social links, and service menus • Ongoing SEO, website, or GBP management is not included

Ongoing SEO, website, or GBP management is not included

Deliverable: A fully set up and optimized Google Business Profile, completed using Moxie’s standardized optimization checklist. This includes: Business information and NAP verification Services and categories Business description Up to 3 flagship services 2–4 target neighborhoods/service areas Booking link Social links Photos FAQs and Q&A UTM tracking Service menu Initial GBP posts, where applicable Final output: An accurate, complete, and search-optimized GBP ready to support local visibility and patient discovery.

One time

14 Business days

Give Moxie agency access to their GBP and verify the profile with Google

Setup and optimize the profile

None ongoing — one-time SEO audit only.

Provider submits the “Optimize Local SEO" form via Arrows once the provider's Google Business Profile is created, shared, and verified. PSMs can also access the form in Hubspot

Email sent to provider once initial Google Business build is completed

TBD

TBD

TBD

TBD

An older internal doc ("Silver - Understanding Moxie’s Local SEO Service," Sept 2025) described a materially richer Silver tier (full GBP optimization + on-page website fixes) than the current "Level of service" sheet, which groups Silver with Growth/Momentum as a single minimal tier. The richer version is a full year older and likely superseded, but this was not confirmed with Reyna/Christina.

• Provider must grant Moxie Full Manager access to a fully verified Google Business Profile (GBP) • Provider must confirm the services to be listed on their GBP • During intake, Provider must identify up to 3 flagship services and 2–4 target neighborhoods for optimization

Full Manager access to the provider's GBP + a fully-verified GBP required before optimization work begins.

• NAP (name, address, phone) verification during onboarding • One-time SEO audit and foundational website optimization, including title tags, meta descriptions, alt text, H1–H3 structure, and layout/spacing improvements • One-time Google Business Profile (GBP) optimization, including photos, FAQs, UTM tracking, descriptions, services, posts, Q&A, service areas, booking links, social links, and service menus • Ongoing SEO, website, or GBP management is not included

Ongoing SEO, website, or GBP management is not included

Deliverable: A fully set up and optimized Google Business Profile, completed using Moxie’s standardized optimization checklist. This includes: Business information and NAP verification Services and categories Business description Up to 3 flagship services 2–4 target neighborhoods/service areas Booking link Social links Photos FAQs and Q&A UTM tracking Service menu Initial GBP posts, where applicable Final output: An accurate, complete, and search-optimized GBP ready to support local visibility and patient discovery.

One time

14 Business days

TBD

TBD

Same as Growth.

PSM or OM submits the “Optimize Local SEO” HubSpot form via Arrows once the provider's Google Business Profile is created, shared, and verified.

Email sent to provider once initial Google Business build is completed

TBD

TBD

TBD

TBD

See Growth column.

• Provider must grant Moxie Full Manager access to a fully verified Google Business Profile (GBP) • Provider must confirm the services to be listed on their GBP • During intake, Provider must identify up to 3 flagship services and 2–4 target neighborhoods for optimization

Full Manager access to the provider's GBP + a fully-verified GBP required before optimization work begins.

• Google Business Profile: One-time GBP optimization, including services, categories, descriptions, booking links, and other core profile elements • Local SEO: Citations and NAP (name, address, phone) consistency health check with recommendations; build/fix execution is not included • Website SEO: Baseline SEO audit and foundational optimization, including title tags, meta descriptions, H1/H2 structure, alt text, file naming, internal linking for service and location pages, and basic schema where applicable • Search Setup: Google Search Console setup and sitemap submission Ongoing Management: Ongoing SEO, website, GBP, and citation management is not included

Ongoing SEO, website, or GBP management is not included

Deliverable: A fully set up and optimized Google Business Profile, completed using Moxie’s standardized optimization checklist. This includes: Business information and NAP verification Services and categories Business description Up to 3 flagship services 2–4 target neighborhoods/service areas Booking link Social links Photos FAQs and Q&A UTM tracking Service menu Initial GBP posts, where applicable Final output: An accurate, complete, and search-optimized GBP ready to support local visibility and patient discovery.

Updates by request

14 Business days

TBD

TBD

Provided upon request, or when an escalation requires visibility into completed work (not a standing/scheduled deliverable).

PSM or OM submits the “Optimize Local SEO” HubSpot form via Arrows once the provider's Google Business Profile is created, shared, and verified. See Related Forms below.

Email sent to provider once initial Google Business build is completed

TBD

TBD

TBD

TBD

"Live, publicly accessible website required for GBP verification" was an open/unconfirmed question internally as of Mar 2026 (Reyna: "I’m not sure") — stated as an absolute requirement on the intake form regardless. Gold/Platinum/Diamond service levels are deliberately mirrored pending future differentiation (per Christina/Will, Aug 2026) — no confirmed date for when tier-specific differentiation rolls out. The "Level of service" sheet was still marked "not final" for Local SEO as of Jan 22, 2026.

• Provider must grant Moxie Full Manager access to a fully verified Google Business Profile (GBP) • Provider must confirm the services to be listed on their GBP • During intake, Provider must identify up to 3 flagship services and 2–4 target neighborhoods for optimization

Full Manager access to the provider's GBP + a fully-verified GBP required before optimization work begins.

• Google Business Profile: One-time GBP optimization, including services, categories, descriptions, booking links, and other core profile elements • Local SEO: Citations and NAP (name, address, phone) consistency health check with recommendations; build/fix execution is not included • Website SEO: Baseline SEO audit and foundational optimization, including title tags, meta descriptions, H1/H2 structure, alt text, file naming, internal linking for service and location pages, and basic schema where applicable • Search Setup: Google Search Console setup and sitemap submission Ongoing Management: Ongoing SEO, website, GBP, and citation management is not included

Ongoing SEO, website, or GBP management is not included

Deliverable: A fully set up and optimized Google Business Profile, completed using Moxie’s standardized optimization checklist. This includes: Business information and NAP verification Services and categories Business description Up to 3 flagship services 2–4 target neighborhoods/service areas Booking link Social links Photos FAQs and Q&A UTM tracking Service menu Initial GBP posts, where applicable Final output: An accurate, complete, and search-optimized GBP ready to support local visibility and patient discovery.

Updates by request

14 Business days

TBD

TBD

Provided upon request, or when an escalation requires visibility into completed work (not a standing/scheduled deliverable).

PSM or OM submits the “Optimize Local SEO” HubSpot form via Arrows once the provider's Google Business Profile is created, shared, and verified. See Related Forms below.

Email sent to provider once initial Google Business build is completed

TBD

TBD

TBD

TBD

See Gold column.

• Provider must grant Moxie Full Manager access to a fully verified Google Business Profile (GBP) • Provider must confirm the services to be listed on their GBP • During intake, Provider must identify up to 3 flagship services and 2–4 target neighborhoods for optimization

Full Manager access to the provider's GBP + a fully-verified GBP required before optimization work begins.

• Google Business Profile: One-time GBP optimization, including services, categories, descriptions, booking links, and other core profile elements • Local SEO: Citations and NAP (name, address, phone) consistency health check with recommendations; build/fix execution is not included • Website SEO: Baseline SEO audit and foundational optimization, including title tags, meta descriptions, H1/H2 structure, alt text, file naming, internal linking for service and location pages, and basic schema where applicable • Search Setup: Google Search Console setup and sitemap submission Ongoing Management: Ongoing SEO, website, GBP, and citation management is not included

Ongoing SEO, website, or GBP management is not included

Deliverable: A fully set up and optimized Google Business Profile, completed using Moxie’s standardized optimization checklist. This includes: Business information and NAP verification Services and categories Business description Up to 3 flagship services 2–4 target neighborhoods/service areas Booking link Social links Photos FAQs and Q&A UTM tracking Service menu Initial GBP posts, where applicable Final output: An accurate, complete, and search-optimized GBP ready to support local visibility and patient discovery.

Updates by request

14 Business days

TBD

TBD

Same as Gold: provided upon request, or when an escalation requires visibility into completed work (not a standing/scheduled deliverable).

PSM or OM submits the “Optimize Local SEO” HubSpot form via Arrows once the provider's Google Business Profile is created, shared, and verified. See Related Forms below.

Email sent to provider once initial Google Business build is completed

TBD

TBD

TBD

TBD

See Gold column.

• Google Business Profile: One-time GBP optimization, including services, categories, descriptions, booking links, and other core profile elements • Local SEO: Citations and NAP (name, address, phone) consistency health check with recommendations; build/fix execution is not included • Website SEO: Baseline SEO audit and foundational optimization, including title tags, meta descriptions, H1/H2 structure, alt text, file naming, internal linking for service and location pages, and basic schema where applicable • Search Setup: Google Search Console setup and sitemap submission Ongoing Management: Ongoing SEO, website, GBP, and citation management is not included

TBD

TBD

TBD

14 Business days

TBD

TBD

Same as Diamond (VIP designation). Provided upon request, or when an escalation requires visibility into completed work (not a standing/scheduled deliverable).

PSM or OM submits the “Optimize Local SEO” HubSpot form via Arrows once the provider's Google Business Profile is created, shared, and verified. See Related Forms below.

Email sent to provider once initial Google Business build is completed

TBD

TBD

TBD

TBD

Same as Diamond (VIP designation). See Gold column.