Website Design

Domain registrar access (full login or transfer authorization, confirmed active/unlocked); booking system URL (Moxie booking portal or GHL calendar link); logo files (.AI/.EPS/.SVG or 300+ DPI PNG); brand guidelines if available (hex codes, fonts, style preferences); final proofread copy for every page; high-resolution photography (1920x1080+); grant marketingservices@joinmoxie.com Administrator/contributor access on the domain. Missing/incomplete assets pause the timeline; assets submitted mid-build extend it.

TBD

Template Service (Squarespace, built from curated medspa templates): complete site structure (Home, About, Services, Team, Contact); branding applied (logo, colors, fonts); provided content integrated, new copy written where needed; new images/graphics created when needed; mobile-responsive design; basic SEO setup (H1 titles, page titles, meta descriptions, tag titles); social media integration; Moxie Suite integration; domain connection & launch support (or self-launch); self-serve training (Loom videos, Help Desk) post-launch.

NOT included: fully custom designs, complex e-commerce, advanced database integrations, custom coding/programming, ongoing content/blog/SEO content creation, daily content or social media management, analytics monitoring, marketing campaign landing pages. Customizations: one consolidated round of edits after the initial draft (feedback submitted piecemeal is combined into one working document rather than treated as multiple rounds); additional edits beyond the one round extend the timeline, no fixed cap stated. Existing Moxie-built sites: full ongoing support/revisions. Existing non-Moxie sites: limited to audit and compliance guidance only.

TBD

TBD

Templated Squarespace build at launch; 1 consolidated round of revisions (14 business-day turnaround);

TBD

TBD

None — self-managed after launch.

Builder checks whether the provider already has a site/template set up; if not, duplicates the selected Squarespace template; provider is invited (typically by the Onboarding Manager after final internal review); build begins. Booking links do not block building pages, SEO, or first provider review, but do block final launch.

Post-launch: self-serve (Loom video library, Help Desk articles, direct Squarespace edit access); technical support via support ticket/PSM for bug fixes, third-party integrations (Cherry, Affirm, forms, widgets), complex structural changes, mobile display issues. Not included: regular content updates on the provider’s behalf, ongoing copywriting, analytics reporting, campaign landing pages. Resources: Loom video library; Help Desk articles (link not sourced).

TBD

TBD

TBD

Site-size tiers (Small 5-7 pages, Medium 8-12, Large 13-20, XXL ~20, XXXL ~40) are an internal effort/capacity concept tied to page count, not confirmed to map to provider revenue tier at all.

Site-size tiers (Small 5-7 pages, Medium 8-12, Large 13-20, XXL ~20, XXXL ~40) are an internal effort/capacity concept tied to page count, not confirmed to map to provider revenue tier at all.

Same as Growth.

TBD

Same as Growth.

TBD

TBD

TBD

Same as Growth.

TBD

TBD

Same as Growth.

Same as Growth.

Same as Growth.

TBD

TBD

TBD

TBD

See Growth column.

Same as Growth.

TBD

Same as Growth.

TBD

TBD

TBD

High-end, brand-led, performance-tuned, SEO-integrated site on flexible platforms beyond Squarespace. Max 5 revision rounds. Bi-annual refresh. 14 business-day turnaround.

TBD

TBD

None standard (same as Growth/Silver). Ideal state: website attribution in MBR, 14 business-day turnaround on requests.

Same as Growth.

Same as Growth.

TBD

TBD

TBD

TBD

See Growth column.

Same as Growth, plus (for the bespoke/custom option only): cPanel access; domain/server connection.

TBD

Same as Growth/Silver/Gold (full Template Service — see Growth column), plus eligibility for custom/bespoke development from scratch (e.g. WordPress built with Elementor/WP Bakery-type plugins) or fully custom design work. Bespoke builds require cPanel access and domain/server connection, plus an ongoing website maintenance plan covering security, plugin upkeep, and regular edits. Whether provider tier alone gates bespoke eligibility, or bespoke is a separate request type available independent of tier, is not confirmed in current sourcing.

TBD

TBD

TBD

Same as Growth.

TBD

TBD

⚠️ Not yet scoped.

Not documented for the bespoke/custom build path.

Not documented for the bespoke/custom build path.

TBD

TBD

TBD

TBD

Bespoke tier has no documented revision structure, defined page/scope inclusions, handoff/self-serve model, or pricing and eligibility criteria — entirely open. Per the tier-inheritance rule, Platinum is guaranteed at least the full Growth/Silver/Gold Template Service regardless of bespoke eligibility.

Same as Platinum.

TBD

Same as Platinum — same as Growth/Silver/Gold (full Template Service), plus the same bespoke/custom development option described in the Platinum column (currently mirrored; no Diamond-specific differentiation documented).

TBD

TBD

TBD

Same as Gold — dedicated, high-touch support; prioritized for new features.

TBD

TBD

Not named in source docs beyond “prioritized for new features” — flag for Johanna.

Not documented for the bespoke/custom build path.

Not documented for the bespoke/custom build path.

TBD

TBD

TBD

TBD

See Platinum column. (Note: prior documentation described a much fuller Diamond build — full branding/content/mobile/SEO/integrations, full ongoing support, multiple revision rounds, case-by-case strategic refresh — which is not corroborated by this research pass; flagged for confirmation with Reyna/Christina rather than assumed superseded.)

Same as Diamond.

TBD

VIP is a CEO-assigned designation, not a revenue-based tier — a VIP account automatically receives Diamond-level service regardless of its revenue band. Same as Diamond (currently mirrored with Platinum, pending future differentiation).

TBD

TBD

TBD

Same as Gold — dedicated, high-touch support; prioritized for new features.

TBD

TBD

Same as Diamond (VIP designation). Not named in source docs beyond “prioritized for new features” — flag for Johanna.

Same as Diamond.

Same as Diamond.

TBD

TBD

TBD

TBD

Same as Diamond (VIP designation). See Platinum/Diamond columns.