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MS-16 · Brand & Content

Brand & Content Strategy

Not offered at Growth/Silver/Gold today. Limited branding support at Platinum on request; Q3 2026 'Do With You' Social Content Creation pilot at Platinum — the only service where the current-state pilot sits at Platinum rather than Diamond/Gold.

Owner · Reyna BovéePilotIncluded

Compare every tier

OfferingGrowthSilverGoldPlatinumDiamondVIP
Standard
Not Offered

N/A. Envisioned / ideal future state (not yet scoped): Envisioned to include customer research, persona and brand guideline development. More specific scoping in progress.

Not availableNot availableNot availableNot availableNot available
Standard
Not Offered
Not available

N/A.

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Standard
Not Offered
Not availableNot available

N/A.

Not availableNot availableNot available
Standard
Pilot
Not availableNot availableNot available

Limited branding support when requested. Q3 2026 pilot: 'Do With You' Social Content Creation.

Not availableNot available
Standard
Pilot
Not availableNot availableNot availableNot available

Same as Platinum pilot (not yet differentiated).

Not available
Standard
Pilot
Not availableNot availableNot availableNot availableNot available

VIP is a CEO-assigned designation, not a revenue-based tier — a VIP account automatically receives Diamond-level service regardless of its revenue band. Same as Platinum pilot (not yet differentiated).

Standard

Not Offered
Tiers: Growth
Eligibility Requirements

N/A.

What Is Included

N/A. Envisioned / ideal future state (not yet scoped): Envisioned to include customer research, persona and brand guideline development. More specific scoping in progress.

Reporting / Business Review Expectations

N/A — not offered at this tier.

How Service Is Requested / Activated

No dedicated form yet — the Q3 2026 pilot is coordinated directly through Reyna Bovée's team, not through a submission form.

Communication with Provider

N/A — not offered at this tier.

Notes / Open Items

Flagged rather than forced into the Gold/Diamond pilot pattern used elsewhere.

Standard

Not Offered
Tiers: Silver
Eligibility Requirements

N/A.

What Is Included

N/A.

Turnaround Time / SLA

Same as Growth.

Reporting / Business Review Expectations

N/A — not offered at this tier.

How Service Is Requested / Activated

No dedicated form yet — the Q3 2026 pilot is coordinated directly through Reyna Bovée's team, not through a submission form.

Communication with Provider

N/A — not offered at this tier.

Standard

Not Offered
Tiers: Gold
Eligibility Requirements

N/A.

What Is Included

N/A.

Turnaround Time / SLA

Same as Growth.

Reporting / Business Review Expectations

N/A — not offered at this tier.

How Service Is Requested / Activated

No dedicated form yet — the Q3 2026 pilot is coordinated directly through Reyna Bovée's team, not through a submission form.

Communication with Provider

N/A — not offered at this tier.

Standard

Pilot
Tiers: Platinum
Eligibility Requirements

Pilot opt-in — confirm with Reyna's team.

Prerequisites / Dependencies

TBD

What Is Included

Limited branding support when requested. Q3 2026 pilot: 'Do With You' Social Content Creation.

What Is Not Included

TBD

Deliverables

TBD

Frequency / Cadence

TBD

Turnaround Time / SLA

Same as Growth.

Provider Responsibilities

TBD

Moxie Responsibilities

TBD

Reporting / Business Review Expectations

⚠️ Not yet scoped.

How Service Is Requested / Activated

No dedicated form yet — the Q3 2026 pilot is coordinated directly through Reyna Bovée's team, not through a submission form.

Communication with Provider

Limited branding support on request via PSM; Q3 2026 pilot (‘Do With You’ Social Content Creation) coordinated through Reyna Bovée's team.

Primary KPIs

TBD

Escalation Path

TBD

Expected Outcome

TBD

Known Capacity Constraints

Per Slack (#proj-dwy-social, launched 7/21/26): the 'Do With You' Social Content Creation pilot is run by Reyna Bovee, PM'd by Anna Calvan, and uses 3rd-party vendors (Parker Marketing, DreamFeed Media) sent to shoot video/organic content for a small, pre-selected cohort of providers - not broadly opened by tier yet, which is consistent with why this pilot sits at Platinum specifically rather than the more typical Gold/Diamond pilot pattern flagged in the Growth tier Notes above.

Notes / Open Items

Per Slack (#proj-dwy-social, launched 7/21/26): the 'Do With You' Social Content Creation pilot is run by Reyna Bovee, PM'd by Anna Calvan, and uses 3rd-party vendors (Parker Marketing, DreamFeed Media) sent to shoot video/organic content for a small, pre-selected cohort of providers - not broadly opened by tier yet, which is consistent with why this pilot sits at Platinum specifically rather than the more typical Gold/Diamond pilot pattern flagged in the Growth tier Notes above. No reporting cadence or formal SLA found for this pilot.

Standard

Pilot
Tiers: Diamond
Eligibility Requirements

Same as Platinum.

Prerequisites / Dependencies

TBD

What Is Included

Same as Platinum pilot (not yet differentiated).

What Is Not Included

TBD

Deliverables

TBD

Frequency / Cadence

TBD

Turnaround Time / SLA

Same as Growth.

Provider Responsibilities

TBD

Moxie Responsibilities

TBD

Reporting / Business Review Expectations

⚠️ Not yet scoped.

How Service Is Requested / Activated

No dedicated form yet — the Q3 2026 pilot is coordinated directly through Reyna Bovée's team, not through a submission form.

Communication with Provider

Same as Platinum pilot.

Primary KPIs

TBD

Escalation Path

TBD

Expected Outcome

TBD

Known Capacity Constraints

TBD

Notes / Open Items

Same as Platinum - see Platinum tier Notes (I8) for sourced details on the Do With You Social Content Creation pilot.

Standard

Pilot
Tiers: VIP
Eligibility Requirements

Same as Platinum. Requires a formal VIP designation from the CEO.

Prerequisites / Dependencies

TBD

What Is Included

VIP is a CEO-assigned designation, not a revenue-based tier — a VIP account automatically receives Diamond-level service regardless of its revenue band. Same as Platinum pilot (not yet differentiated).

What Is Not Included

TBD

Deliverables

TBD

Frequency / Cadence

TBD

Turnaround Time / SLA

Same as Growth.

Provider Responsibilities

TBD

Moxie Responsibilities

TBD

Reporting / Business Review Expectations

⚠️ Not yet scoped.

How Service Is Requested / Activated

No dedicated form yet — the Q3 2026 pilot is coordinated directly through Reyna Bovée's team, not through a submission form.

Communication with Provider

Same as Diamond (VIP designation). Same as Platinum pilot.

Primary KPIs

TBD

Escalation Path

TBD

Expected Outcome

TBD

Known Capacity Constraints

TBD

Notes / Open Items

Same as Platinum - see Platinum tier Notes (I8) for sourced details on the Do With You Social Content Creation pilot.

Service-level details

Primary Objective / Outcome

TBD

Primary Team / Role Responsible

Reyna Bovée

Supporting Teams

TBD

Estimated Effort / Time

TBD

Automation Opportunities

TBD

Primary Workflow / System

TBD

SOP

TBD

Help Desk Article

TBD

Provider-Facing Resource

TBD

Internal Training

TBD

Relevant Forms

TBD

Other Links / Referenced Docs

TBD