Moxie Paid Media — Meta Ads
Moxie's Meta ads service spans Proven Path (Tox/Dysport), Facial Rejuvenation, and Custom campaigns, with access expanding by provider tier — Growth gets Proven Path only, Silver adds Facial Rejuvenation, and Gold and above unlock Custom campaigns, Custom Events, and custom split-test reporting. Each campaign type is built from a defined set of preset budgets, offers, consultation types, and creative requirements, with Custom campaigns swapping preset offers for a free-text Business Objective and non-descript booking links. Performance is managed through proactive, threshold-based optimizations (creative refreshes, budget scaling, targeting changes, fraud escalation).
Compare every tier
| Offering | Growth | Silver | Gold | Platinum | Diamond | VIP |
|---|---|---|---|---|---|---|
Proven Path: Tox & Dysport Discounted Offers Green | PROVEN PATH • Meta Budget Selection $20/day | $600/month $27/day | $800/month $34/day | $1,000/month $50/day | $1,500/month $100/day | $3,000/month • Preset Unit Limits No Limit, 20, 50, 75, or 150 units | PROVEN PATH • Meta Budget Selection $20/day | $600/month $27/day | $800/month $34/day | $1,000/month $50/day | $1,500/month $100/day | $3,000/month • Preset Unit Limits No Limit, 20, 50, 75, or 150 units | PROVEN PATH • Meta Budget Selection $20/day | $600/month $27/day | $800/month $34/day | $1,000/month $50/day | $1,500/month $100/day | $3,000/month • Preset Unit Limits No Limit, 20, 50, 75, or 150 units | PROVEN PATH • Meta Budget Selection $20/day | $600/month $27/day | $800/month $34/day | $1,000/month $50/day | $1,500/month $100/day | $3,000/month • Preset Unit Limits No Limit, 20, 50, 75, or 150 units | PROVEN PATH • Meta Budget Selection $20/day | $600/month $27/day | $800/month $34/day | $1,000/month $50/day | $1,500/month $100/day | $3,000/month • Preset Unit Limits No Limit, 20, 50, 75, or 150 units | PROVEN PATH • Meta Budget Selection $20/day | $600/month $27/day | $800/month $34/day | $1,000/month $50/day | $1,500/month $100/day | $3,000/month • Preset Unit Limits No Limit, 20, 50, 75, or 150 units |
Facial Rejuvenation Yellow | Not available | Not available | FACIAL REJUVENATION • Meta Budget: $34/day | $1,000/month $50/day | $1,500/month $67/day | $2,000/month $100/day | $3,000/month • Campaign Offers: Choose 3–4 offers to include: Tox Injections: $50 off 50+ units HA Filler: $100 off 1 or $250 off 2+ Sculptra/Radiesse: $200 off, 2-vial minimum Laser: $300 off a package of 3 Microneedling: $300 off a package of 3 RF Microneedling: $300 off a package of 3 Other • Consultation Type: Free (Recommended) Free with Same-Day Treatment Paid • Ad Headline: Must follow this format: “Save up to $XXX on ___, ___, and ___.” • Booking Link: Must link to the Appointment Page and match the selected offer. • Creative Assets: Provide: 4+ before-and-after photos for each service offered 4+ photos/videos of the provider with a patient or performing a procedure | FACIAL REJUVENATION • Meta Budget: $34/day | $1,000/month $50/day | $1,500/month $67/day | $2,000/month $100/day | $3,000/month • Campaign Offers: Choose 3–4 offers to include: Tox Injections: $50 off 50+ units HA Filler: $100 off 1 or $250 off 2+ Sculptra/Radiesse: $200 off, 2-vial minimum Laser: $300 off a package of 3 Microneedling: $300 off a package of 3 RF Microneedling: $300 off a package of 3 Other • Consultation Type: Free (Recommended) Free with Same-Day Treatment Paid • Ad Headline: Must follow this format: “Save up to $XXX on ___, ___, and ___.” • Booking Link: Must link to the Appointment Page and match the selected offer. • Creative Assets: Provide: 4+ before-and-after photos for each service offered 4+ photos/videos of the provider with a patient or performing a procedure | FACIAL REJUVENATION • Meta Budget: $34/day | $1,000/month $50/day | $1,500/month $67/day | $2,000/month $100/day | $3,000/month • Campaign Offers: Choose 3–4 offers to include: Tox Injections: $50 off 50+ units HA Filler: $100 off 1 or $250 off 2+ Sculptra/Radiesse: $200 off, 2-vial minimum Laser: $300 off a package of 3 Microneedling: $300 off a package of 3 RF Microneedling: $300 off a package of 3 Other • Consultation Type: Free (Recommended) Free with Same-Day Treatment Paid • Ad Headline: Must follow this format: “Save up to $XXX on ___, ___, and ___.” • Booking Link: Must link to the Appointment Page and match the selected offer. • Creative Assets: Provide: 4+ before-and-after photos for each service offered 4+ photos/videos of the provider with a patient or performing a procedure | FACIAL REJUVENATION • Meta Budget: $34/day | $1,000/month $50/day | $1,500/month $67/day | $2,000/month $100/day | $3,000/month • Campaign Offers: Choose 3–4 offers to include: Tox Injections: $50 off 50+ units HA Filler: $100 off 1 or $250 off 2+ Sculptra/Radiesse: $200 off, 2-vial minimum Laser: $300 off a package of 3 Microneedling: $300 off a package of 3 RF Microneedling: $300 off a package of 3 Other • Consultation Type: Free (Recommended) Free with Same-Day Treatment Paid • Ad Headline: Must follow this format: “Save up to $XXX on ___, ___, and ___.” • Booking Link: Must link to the Appointment Page and match the selected offer. • Creative Assets: Provide: 4+ before-and-after photos for each service offered 4+ photos/videos of the provider with a patient or performing a procedure |
Custom Ads Green | Not available | Not available | CUSTOM CAMPAIGN • Meta Budget: $34/day | $1,000/month $50/day | $1,500/month $67/day | $2,000/month $100/day | $3,000/month • Business Objective: Custom campaigns do not use preset offers. Instead, describe the business goal, such as building a new injector’s patient base or driving bookings for a new device. Moxie will use this goal to test different offers and messaging. • Consultation Type: Free (Recommended) Free with Same-Day Treatment Paid • Booking Link: Must link to the Appointment Page. Use a flexible name tied to the provider or device, such as “Consultation with Grace” • Creative Assets: 4+ before-and-after photos per service 4+ photos/videos of the provider with a patient or performing a procedure Monthly: 2 new before-and-after photos and 2 new provider/patient photos or videos • Campaign Subjects (Optional): If featuring a specific provider, include their full name, title, Instagram link, and headshot. If not provided, Moxie will use existing information and headshots on file. | CUSTOM CAMPAIGN • Meta Budget: $34/day | $1,000/month $50/day | $1,500/month $67/day | $2,000/month $100/day | $3,000/month • Business Objective: Custom campaigns do not use preset offers. Instead, describe the business goal, such as building a new injector’s patient base or driving bookings for a new device. Moxie will use this goal to test different offers and messaging. • Consultation Type: Free (Recommended) Free with Same-Day Treatment Paid • Booking Link: Must link to the Appointment Page. Use a flexible name tied to the provider or device, such as “Consultation with Grace” • Creative Assets: 4+ before-and-after photos per service 4+ photos/videos of the provider with a patient or performing a procedure Monthly: 2 new before-and-after photos and 2 new provider/patient photos or videos • Campaign Subjects (Optional): If featuring a specific provider, include their full name, title, Instagram link, and headshot. If not provided, Moxie will use existing information and headshots on file. | CUSTOM CAMPAIGN • Meta Budget: $34/day | $1,000/month $50/day | $1,500/month $67/day | $2,000/month $100/day | $3,000/month • Business Objective: Custom campaigns do not use preset offers. Instead, describe the business goal, such as building a new injector’s patient base or driving bookings for a new device. Moxie will use this goal to test different offers and messaging. • Consultation Type: Free (Recommended) Free with Same-Day Treatment Paid • Booking Link: Must link to the Appointment Page. Use a flexible name tied to the provider or device, such as “Consultation with Grace” • Creative Assets: 4+ before-and-after photos per service 4+ photos/videos of the provider with a patient or performing a procedure Monthly: 2 new before-and-after photos and 2 new provider/patient photos or videos • Campaign Subjects (Optional): If featuring a specific provider, include their full name, title, Instagram link, and headshot. If not provided, Moxie will use existing information and headshots on file. | CUSTOM CAMPAIGN • Meta Budget: $34/day | $1,000/month $50/day | $1,500/month $67/day | $2,000/month $100/day | $3,000/month • Business Objective: Custom campaigns do not use preset offers. Instead, describe the business goal, such as building a new injector’s patient base or driving bookings for a new device. Moxie will use this goal to test different offers and messaging. • Consultation Type: Free (Recommended) Free with Same-Day Treatment Paid • Booking Link: Must link to the Appointment Page. Use a flexible name tied to the provider or device, such as “Consultation with Grace” • Creative Assets: 4+ before-and-after photos per service 4+ photos/videos of the provider with a patient or performing a procedure Monthly: 2 new before-and-after photos and 2 new provider/patient photos or videos • Campaign Subjects (Optional): If featuring a specific provider, include their full name, title, Instagram link, and headshot. If not provided, Moxie will use existing information and headshots on file. |
Event Standard Ads Yellow | STANDARD THEME - EVENT AD CAMPAIGN • Meta Budget: $300 | Lifetime Spend $400 | Lifetime Spend $500 | Lifetime Spend • Must select from the templated event themed creative | STANDARD THEME - EVENT AD CAMPAIGN • Meta Budget: $300 | Lifetime Spend $400 | Lifetime Spend $500 | Lifetime Spend • Must select from the templated event themed creative | STANDARD THEME - EVENT AD CAMPAIGN • Meta Budget: $300 | Lifetime Spend $400 | Lifetime Spend $500 | Lifetime Spend • Must select from the templated event themed creative | STANDARD THEME - EVENT AD CAMPAIGN • Meta Budget: $300 | Lifetime Spend $400 | Lifetime Spend $500 | Lifetime Spend • Must select from the templated event themed creative | STANDARD THEME - EVENT AD CAMPAIGN • Meta Budget: $300 | Lifetime Spend $400 | Lifetime Spend $500 | Lifetime Spend • Must select from the templated event themed creative | STANDARD THEME - EVENT AD CAMPAIGN • Meta Budget: $300 | Lifetime Spend $400 | Lifetime Spend $500 | Lifetime Spend • Must select from the templated event themed creative |
Custom Event Ad Campaign Yellow | Not available | Not available | CUSTOM EVENT AD CAMPAIGN • Meta Budget: $300 | Lifetime Spend $400 | Lifetime Spend $500 | Lifetime Spend | CUSTOM EVENT AD CAMPAIGN • Meta Budget: $300 | Lifetime Spend $400 | Lifetime Spend $500 | Lifetime Spend | CUSTOM EVENT AD CAMPAIGN • Meta Budget: $300 | Lifetime Spend $400 | Lifetime Spend $500 | Lifetime Spend | CUSTOM EVENT AD CAMPAIGN • Meta Budget: $300 | Lifetime Spend $400 | Lifetime Spend $500 | Lifetime Spend |
Proven Path: Tox & Dysport Discounted Offers
Green• Ad spend minimum $600/mo • + 3-mo min commitment.
• GHL Account Setup • Meta Ad account connected to Moxies • Meta Facebook Page & Instagram Profile (business or creator) access granted to Moxie (and connected to one another for advertising) • A2P Verified • Website live with privacy policy page updated and complete and medical director listed
PROVEN PATH • Meta Budget Selection $20/day | $600/month $27/day | $800/month $34/day | $1,000/month $50/day | $1,500/month $100/day | $3,000/month • Preset Unit Limits No Limit, 20, 50, 75, or 150 units
No campaign customization No custom creative or images No custom reporting
Proven Path campaigns are built and launched using Moxie’s proven strategy and do not require Provider approval before going live. If the provider wants to do any of the below, file as custom instead: - review creative before it goes live (including picking from our library of proven creatives)
Providers are recommended to begin with a Proven Path campaign. No More than 3 Meta Ads Campaigns live per practice at any given time. Cannot run 2 proven path offers at same time - they will compete with one another.
Proven Path: 4–5 business days
• Timely lead follow-up (following lead follow-up playbook) • Flagging lead quality issues with lead tagging
• Campaign creation and setup • Campaign launch • Ongoing optimization
MBRs -- data is accurate provided they aren't running uploading patient lists into GHL (can cause over-reporting of new patients) or removing/reordering tags.
• PSM = Hubspot: Meta --> Proven Path Form • Providers = Practice Accelerator or Prelaunch
When a Provider’s ads go live, they will receive a notification via Intercom and email. If a Provider asks to speak with or schedule a consultation with the Meta team, direct them to PracticeMarketing@joinmoxie.com. Meta-related questions and communication will be handled in writing through this email.
Adoption Rate % of GMV spent on ads, per practice New Patient First-Visit ROI
File investigation ticket (lives in asana today - soon in ClickUp). Meta team will respond by email with full repoting and assessment/next steps within 48 business hours. PSM will be on cc. If provider is already escalated, please post in #ask-marketing as well and mention they are escalated and link hubspot ticket. The team will triage appropriately.
Target 3x New Patient ROI within 90 days.
TBD
Any request that falls outside the standard Proven Path offerings is considered Custom. Target 3x New Patient ROI within 90 days.
Facial Rejuvenation
Yellow• Ad spend minimum $1000/mo • + 3-mo min commitment.
• GHL Account Setup • Meta Ad account connected to Moxies • Meta Facebook Page & Instagram Profile (business or creator) access granted to Moxie (and connected to one another for advertising) • A2P Verified • Website live with privacy policy page updated and complete and medical director listed
FACIAL REJUVENATION • Meta Budget: $34/day | $1,000/month $50/day | $1,500/month $67/day | $2,000/month $100/day | $3,000/month • Campaign Offers: Choose 3–4 offers to include: Tox Injections: $50 off 50+ units HA Filler: $100 off 1 or $250 off 2+ Sculptra/Radiesse: $200 off, 2-vial minimum Laser: $300 off a package of 3 Microneedling: $300 off a package of 3 RF Microneedling: $300 off a package of 3 Other • Consultation Type: Free (Recommended) Free with Same-Day Treatment Paid • Ad Headline: Must follow this format: “Save up to $XXX on ___, ___, and ___.” • Booking Link: Must link to the Appointment Page and match the selected offer. • Creative Assets: Provide: 4+ before-and-after photos for each service offered 4+ photos/videos of the provider with a patient or performing a procedure
Any offers not for the face, and offers (including those in the stack, that would not total $500+ in revenue after the discount is taken).
Ads for approval ONLY first round; only YES/NO in approvals -- and MUST approve multiple ads of each "type" for campaign success and stability
No More than 3 Meta Ads Campaigns live per practice at any given time.
Facial Rejuvenation: 10 business days
• Timely lead follow-up (following lead follow-up playbook) • Flagging lead quality issues with lead tagging • Provide updated images as needed
• Campaign creation and setup • Campaign launch • Ongoing optimization
MBRs without validated data
• PSM = Hubspot: Meta ---> Facial Rejuvenation
Ads will be sent for Provider approval. Once approved Moxie will set up the campaign and push it live. The Provider will recieve an email when the campaign is live
Adoption Rate % of GMV spent on ads, per practice
File investigation ticket (lives in asana today - soon in ClickUp). Meta team will respond by email with full repoting and assessment/next steps within 48 business hours. PSM will be on cc. If provider is already escalated, please post in #ask-marketing as well and mention they are escalated and link hubspot ticket. The team will triage appropriately.
Target 3x New Patient ROI within 90 days.
TBD
TBD
Custom Ads
Green• Ad spend minimum $1000/mo • + 3-mo min commitment.
• GHL Account Setup • Meta Ad account connected to Moxies • Meta Facebook Page & Instagram Profile (business or creator) access granted to Moxie (and connected to one another for advertising) • A2P Verified • Website live with privacy policy page updated and complete and medical director listed
CUSTOM CAMPAIGN • Meta Budget: $34/day | $1,000/month $50/day | $1,500/month $67/day | $2,000/month $100/day | $3,000/month • Business Objective: Custom campaigns do not use preset offers. Instead, describe the business goal, such as building a new injector’s patient base or driving bookings for a new device. Moxie will use this goal to test different offers and messaging. • Consultation Type: Free (Recommended) Free with Same-Day Treatment Paid • Booking Link: Must link to the Appointment Page. Use a flexible name tied to the provider or device, such as “Consultation with Grace” • Creative Assets: 4+ before-and-after photos per service 4+ photos/videos of the provider with a patient or performing a procedure Monthly: 2 new before-and-after photos and 2 new provider/patient photos or videos • Campaign Subjects (Optional): If featuring a specific provider, include their full name, title, Instagram link, and headshot. If not provided, Moxie will use existing information and headshots on file.
Specific offers: the practice must align to a business goal and allow our team to test multiple offers and angles towards the ROI goal. Example: business goal is book out new provider -- not allowed: use only this offer for $100 off fillers with provider. Practice receives strategy deck with ads and can approve and collaborate on what offers and angles we run - but must commit to flexibility on this, or we feel confident we won't succeed with ROI.
Custom Ad Campaign - custom ad creatives + copy + lead forms Custom STN/LTN Sequence Reporting in MBRs
No More than 3 Meta Ads Campaigns live per practice at any given time.
Custom Campaigns: Up to 10 business days after your build has been scheduled.
• Timely lead follow-up (following lead follow-up playbook) • Flagging lead quality issues with lead tagging • Provide updated images as needed
• Campaign creation and setup • Campaign launch • Ongoing optimization
1x/month, providers receive validated performance reporting, Moxie’s analysis, and strategic recommendations as part of their PSM Business Review.
• PSM = Hubspot: Meta --> Custom Meta Ads
When a Provider’s ads go live, they will receive a notification via Intercom and email confirming that their campaign is live. For any Meta-related questions or requests to speak with the Meta team, direct Providers to PracticeMarketing@joinmoxie.com. Meta-related questions and communication will be handled in writing via email whenever possible. If a meeting is necessary, a Marketing Services Manager will determine the appropriate next step and coordinate a meeting with the appropriate team member as needed.
Adoption Rate % of GMV spent on ads, per practice
File investigation ticket (lives in asana today - soon in ClickUp). Meta team will respond by email with full repoting and assessment/next steps within 48 business hours. PSM will be on cc. If provider is already escalated, please post in #ask-marketing as well and mention they are escalated and link hubspot ticket. The team will triage appropriately.
Target 3x New Patient ROI within 90 days (very early data shows this looks very likely - none are at 3 months, but aggregate 2x NP ROI in Sept 2026 already)
5 Custom campaigns will be accepted per week
TBD
Event Standard Ads
Yellow• Submit 5 weeks prior to event
• GHL Account Setup • Meta Ad account connected to Moxies • Meta Facebook Page & Instagram Profile (business or creator) access granted to Moxie (and connected to one another for advertising) • A2P Verified • Website live with privacy policy page updated and complete and medical director listed
STANDARD THEME - EVENT AD CAMPAIGN • Meta Budget: $300 | Lifetime Spend $400 | Lifetime Spend $500 | Lifetime Spend • Must select from the templated event themed creative
No campaign customization No custom creative or images No custom reporting
Proven Path Event campaigns are built and launched using Moxie’s proven strategy and do not require Provider approval before going live.
Per Event as needed
Event Campaigns: Please submit at least 5 weeks before the event. Campaigns ads go live 10-12 days before the event
• Timely lead follow-up • Provide updated images as needed
• Campaign creation and setup • Campaign launch • Ongoing optimization
MBRs without validated data
• PSM = Hubspot: Events --> Standard Event Optin • Providers = Practice Accelerator
When a Provider’s ads go live, they will receive a notification via Intercom and email confirming that their campaign is live. For any Meta-related questions or requests to speak with the Meta team, direct Providers to PracticeMarketing@joinmoxie.com. Meta-related questions and communication will be handled in writing via email whenever possible. If a meeting is necessary, a Marketing Services Manager will determine the appropriate next step and coordinate a meeting with the appropriate team member as needed.
TBD
File investigation ticket (lives in asana today - soon in ClickUp). Meta team will respond by email with full repoting and assessment/next steps within 48 business hours. PSM will be on cc. If provider is already escalated, please post in #ask-marketing as well and mention they are escalated and link hubspot ticket. The team will triage appropriately.
TBD
TBD
TBD
Custom Event Ad Campaign
Yellow• Submit 5 weeks prior to event
• GHL Account Setup • Meta Ad account connected to Moxies • Meta Facebook Page & Instagram Profile (business or creator) access granted to Moxie (and connected to one another for advertising) • A2P Verified • Website live with privacy policy page updated and complete and medical director listed
CUSTOM EVENT AD CAMPAIGN • Meta Budget: $300 | Lifetime Spend $400 | Lifetime Spend $500 | Lifetime Spend
Custom Event Ads live 10-12 days before your event
Per Event as needed
Submit ticket 5 weeks prior to event, or more!
• Timely lead follow-up • Provide updated images as needed
• Campaign creation and setup • Campaign launch • Ongoing optimization
1x/month, providers receive validated performance reporting, Moxie’s analysis, and strategic recommendations as part of their PSM Business Review.
• PSM = Hubspot: Events --> Custom Events + the Meta Ad opt in
When a Provider’s ads go live, they will receive a notification via Intercom and email confirming that their campaign is live. For any Meta-related questions or requests to speak with the Meta team, direct Providers to PracticeMarketing@joinmoxie.com. Meta-related questions and communication will be handled in writing via email whenever possible. If a meeting is necessary, a Marketing Services Manager will determine the appropriate next step and coordinate a meeting with the appropriate team member as needed.
TBD
File investigation ticket (lives in asana today - soon in ClickUp). Meta team will respond by email with full repoting and assessment/next steps within 48 business hours. PSM will be on cc. If provider is already escalated, please post in #ask-marketing as well and mention they are escalated and link hubspot ticket. The team will triage appropriately.
TBD
TBD
TBD
Service-level details
Target 3x New Patient ROI within 90 days.
Jenn Peterson
TBD
TBD
TBD
HubSpot
TBD
TBD
TBD
TBD
Build Campaign – Custom; Build Campaign – Facial Rejuvenation; Build Campaign – Proven Path; Edit Meta Ads; Meta Investigation Request; Mktg Technical Onboarding Call; Setup Meta; Toggle Meta Ads