Moxie All Diamond services, side by side
9 services are available at Diamond. Pick a field below to compare the same detail across every service.
Moxie's Meta ads service spans Proven Path (Tox/Dysport), Facial Rejuvenation, and Custom campaigns, with access expanding by provider tier — Growth gets Proven Path only, Silver adds Facial Rejuvenation, and Gold and above unlock Custom campaigns, Custom Events, and custom split-test reporting. Each campaign type is built from a defined set of preset budgets, offers, consultation types, and creative requirements, with Custom campaigns swapping preset offers for a free-text Business Objective and non-descript booking links. Performance is managed through proactive, threshold-based optimizations (creative refreshes, budget scaling, targeting changes, fraud escalation).
PROVEN PATH • Meta Budget Selection $20/day | $600/month $27/day | $800/month $34/day | $1,000/month $50/day | $1,500/month $100/day | $3,000/month • Preset Unit Limits No Limit, 20, 50, 75, or 150 units
FACIAL REJUVENATION • Meta Budget: $34/day | $1,000/month $50/day | $1,500/month $67/day | $2,000/month $100/day | $3,000/month • Campaign Offers: Choose 3–4 offers to include: Tox Injections: $50 off 50+ units HA Filler: $100 off 1 or $250 off 2+ Sculptra/Radiesse: $200 off, 2-vial minimum Laser: $300 off a package of 3 Microneedling: $300 off a package of 3 RF Microneedling: $300 off a package of 3 Other • Consultation Type: Free (Recommended) Free with Same-Day Treatment Paid • Ad Headline: Must follow this format: “Save up to $XXX on ___, ___, and ___.” • Booking Link: Must link to the Appointment Page and match the selected offer. • Creative Assets: Provide: 4+ before-and-after photos for each service offered 4+ photos/videos of the provider with a patient or performing a procedure
CUSTOM CAMPAIGN • Meta Budget: $34/day | $1,000/month $50/day | $1,500/month $67/day | $2,000/month $100/day | $3,000/month • Business Objective: Custom campaigns do not use preset offers. Instead, describe the business goal, such as building a new injector’s patient base or driving bookings for a new device. Moxie will use this goal to test different offers and messaging. • Consultation Type: Free (Recommended) Free with Same-Day Treatment Paid • Booking Link: Must link to the Appointment Page. Use a flexible name tied to the provider or device, such as “Consultation with Grace” • Creative Assets: 4+ before-and-after photos per service 4+ photos/videos of the provider with a patient or performing a procedure Monthly: 2 new before-and-after photos and 2 new provider/patient photos or videos • Campaign Subjects (Optional): If featuring a specific provider, include their full name, title, Instagram link, and headshot. If not provided, Moxie will use existing information and headshots on file.
STANDARD THEME - EVENT AD CAMPAIGN • Meta Budget: $300 | Lifetime Spend $400 | Lifetime Spend $500 | Lifetime Spend • Must select from the templated event themed creative
CUSTOM EVENT AD CAMPAIGN • Meta Budget: $300 | Lifetime Spend $400 | Lifetime Spend $500 | Lifetime Spend
H2 2026 pilot expanding paid media beyond Meta Ads — Tox & filler campaigns primarily, for a select cohort of Gold-tier-and-above providers. Not a standard tier inclusion yet; confirm eligibility with Jenn Peterson before quoting any provider.
Pilot (H2 2026) — select cohort of Gold-tier-and-above providers only, not generally available. Tox & filler campaigns only. Target 3x New Patient ROI (starting point).
Local SEO service includes a one-time optimization of your Google Business Profile against a standardized checklist, along with a one-time SEO audit and fixes for your website. A citation and NAP (name, address, phone) health check reviews your existing listings for accuracy, though citation building and corrections are not included as part of this service. Reporting on Local SEO work is available on request; it is not sent on a recurring schedule.
• Google Business Profile: One-time GBP optimization, including services, categories, descriptions, booking links, and other core profile elements • Local SEO: Citations and NAP (name, address, phone) consistency health check with recommendations; build/fix execution is not included • Website SEO: Baseline SEO audit and foundational optimization, including title tags, meta descriptions, H1/H2 structure, alt text, file naming, internal linking for service and location pages, and basic schema where applicable • Search Setup: Google Search Console setup and sitemap submission Ongoing Management: Ongoing SEO, website, GBP, and citation management is not included
Full templated Squarespace build for every tier at launch; Growth/Silver self-manage after with one consolidated revision round; Gold+ add ongoing support, more revisions, and (Diamond) multi-round bespoke builds.
Same as Platinum — same as Growth/Silver/Gold (full Template Service), plus the same bespoke/custom development option described in the Platinum column (currently mirrored; no Diamond-specific differentiation documented).
Growth/Silver get a guided, self-serve playbook experience
Custom event with regular planning meetings (e.g., with Kiera). Fully custom creative. Custom Meta ads + strategy consultation. Direct access to Event Strategist. Custom funnel automations. Multiple feedback rounds + priority response. Can request non-standard event types.
Gold+ get custom event builds with direct strategist access; Diamond adds regular planning meetings and priority response.
Custom event with regular planning meetings (e.g., with Kiera). Fully custom creative. Custom Meta ads + strategy consultation. Direct access to Event Strategist. Custom funnel automations. Multiple feedback rounds + priority response. Can request non-standard event types.
Strongest 'Healthy' service in the set — least tier-differentiation risk. SMS-only templatized sequences for all tiers today; Gold+ adds custom-campaign support.
Standard setup; standard STN/LTN (short-term nurture / long-term nurture, non-customized)
Customized brand tailored STN/LTN sequence that is unique to the custom Offer the medspa running for some selected medspas
Automatic renengagement campaigns that auto triggers patients when theyre due for their second appt if they didnt book yet, triggered for tox after 90 days, filler after 8 months
All of Gold, Platinum, and Diamond fall under "Enterprise," which includes the 2026 Enterprise GHL Support model (4 buckets): (1) Customizations — adjustments to existing workflows/automations; (2) Custom Ads & Events Workflows — bespoke campaign/event logic; (3) Sales-Cycle & Expansion Workflows — birthday, new-location, membership, custom SMS; (4) GHL Migrations — bringing a partner’s existing GHL account into Moxie’s structure. Whether all three tiers get equal access to all 4 buckets, or access scales by tier, is not confirmed. Gold Plus specifically: qualifies for Moxie support on agency-run ads — agency runs its own Meta ads and lead forms; Moxie builds/owns the nurture automation and native Moxie Suite <-> GHL sync. Gold Plus also receives all standard GHL services (Gold Plus = Gold + agency-run-ads support layered on top, not a replacement).
Least tier-differentiated service today — standardized quarterly campaigns across every tier. Ideal state adds monthly cadence and ad hoc/custom options.
Same as Gold (standardized across all tiers currently).
Serves as the dedicated strategic marketing partner to practices — delivering high-touch integrated marketing to strategic accounts, starting in the sales process when necessary, and supporting lower-tier practices that need deeper marketing support.
Not yet scoped.